Integrated Marketing Communications

This course introduces students to integrated marketing communications as a part of marketing and a company's business processes. Different stages of marketing communications planning, communications effects models as well as limitations and strengths of different communications methods and channels are studied during the course.

Measuring marketing communications, outsourcing marketing communications and marketing communications ethics are also part of the programme.The primary goal is that after this course the student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and comprehends the marketing communications planning process.

The course gives the students the tools for planning marketing communications and makes them aware of their ethical responsibility as the practitioners of marketing communications.The Open University of Aalto University organizes this Bachelor's level course. The teachers come from the Department of Marketing. The requirements of the course are identical with the Degree Program of School of Economics.This course is for students who have basic knowledge about the principles of marketing.

The grading is based on active participation in lectures (totaling 48 hours), case study exercise (35 hours; 30% of the grade), an essay (35 hours; 30 % of the grade) and the final examination (40% of the grade). The total workload of the course is 160 hours of which 42 hours are independent studying and preparation for the examination. The lecturers define the assigned literature.

Period
09-08-2011 - 25-08-2011 (3 weeks)

Target group
This course is for students who have basic knowledge about the principles of marketing.

Course aim
The primary goal is that after this course the student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and comprehends the marketing communications planning process. The course gives the students the tools for planning marketing communications and makes them aware of their ethical responsibility as the practitioners of marketing communications.

Credits
6.0 ECTS credits

Course fee
EUR 600: Registration fee 100 EUR/150 EUR (until 31 May / after 31 May)

Course fee: 450 EUR

Accommodation 430-770 EUR

Course leader
Mr. Juho-Petteri HuhtalaThe teachers come from the Department of Marketing.

Helsinki Summer School is supported by a consortium of nine universities in the Helsinki region.
Address: P.O. Box 3 University of Helsinki
Postal code: FI-00014
City: Helsinki
Country: Finland
Website: http://www.helsinkisummerschool.fi/home/index
E-mail: summer-school@helsinki.fi
Phone: +358 (0)9 191 24766