Marketing of Services - Successful Sales Management

- Retail Sales Management

- Communication at sales level

- Striving for optimal revenues: Revenue Management

- E-commerce: How to spot your clients on the web!?

Period
04-07-2011 - 21-07-2011 (3 weeks)

Target group
- University and higher education students involved in tourism, hospitality or related studies

- Young professionals in tourism, hospitality and related studies

Course aim
The program has the intention to successfully lead the participants through the different commercialization paths that are required by the actual market situation. The instruments and methods to analyze and develop strategies stand in the centre of the lectures so as to provide the necessary tools to react to the need of every market adequately.

Credits
4.0 ECTS credits

Course fee
EUR 2450: The participation fee includes: - Lectures (48 teaching hours)- Lodging (19 nights) in spacious double rooms in the modern students' hall of residence; arrival 3 July - departure Friday 22 July- Breakfast and lunch daily from 4 July - 22 July- 15 hours of complementary professional activities

Course leader
- professors from the Universitria d'Hoteleria i Turisme and from partner universities- specialized professionals in the field of tourism and marketing

Escola Universitaria d'Hoteleria i Turisme (affiliated to the Universitat de Barcelona)
Address: Av. Can Marcet 36-38
Postal code: 08035
City: Barcelona
Country: Spain
Website: http://www.cett.es/summerschool
E-mail: summer.course@cett.es
Phone: 0034935040425