Social Networking Marketing Strategies

This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviors in relation to popular social networking sites such as Facebook and Twitter.

This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools. Course offered by Department of Language and Communication, Aarhus School of Business, AU.

Period
01-08-2011 - 26-08-2011 (4 weeks)

Target group
The prerequisites for this class are a general familiarity with social networking web sites such as Facebook and Twitter. It would be helpful if students already maintained their own personal Facebook and Twitter accounts during this course.

Course aim
Upon completion of this course, students will have the following academic competencies: The ability to analyze consumer behaviors in social networks The ability to analyze and strategize social network marketing opportunities The ability to carry out qualitative investigations of social network marketing projects The ability to strategize marketing strategies for social networks

Credits
10.0 ECTS credits

Course fee
EUR 0 Visit website for information regarding fees

Course leader
Robert Hamilton, McMaster University

Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320