Conferinta "Marketing – de la informatie la decizie"

Universitatea "Babes-Bolyai", Facultatea de Stiinte Economice si Administrarea Afacerilor, impreuna cu Departamentul de Marketing, anunta organizarea Conferintei Internationale "Marketing – de la informatie la decizie".

Manifestarea, ajunsa la cea de-a treia editie, va avea loc in perioada 29-30 octombrie 2010.

In cadrul conferintei vor fi dezbatute subiecte ce tin de urmatoarele teme:

-  Marketing Research and Research Methodology
-  Consumer Behavior
-  Marketing Strategy
-  Product and Brand Management
-  Innovation and New Product Development
-  Pricing Issues
-  Marketing Communications, Advertising, Sales Promotion
-  Sales Management and Personal Selling
-  Retail Marketing
-  Channel Management and Logistics
-  Business-to-Business Marketing
-  International and Cross-Cultural Marketing
-  Marketing in Emerging and Transition Economies
-  Relationship Marketing
-  Services Marketing
-  Tourism Marketing
-  Marketing of Public and Non-Profit Organizations
-  Social Responsibility, Ethics and Consumer Protection

Mai multe detalii pot fi obtinute de la:

Asistent doctorand Andrei SCRIDON
andrei.scridon@econ.ubbcluj.ro