Your Start-Up Company as a Business Experiment

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Thinking of launching a new business?

Do you have a business idea but don't know where to start?

Entrepreneurship can be one of the most challenging and rewarding experiences you can do. This course is over 2 hours of information on how to start a new business.

Most business failures are caused, not by poor execution as commonly believed, but by poor strategy implemented from the beginning.

Conventional wisdom of writing a business plan as the first step to starting a business is a mistake leading to a higher risk of business failure later on. In its place, this course begins by introducing the Concept Plan.

Where business plans are based on a lot of guesswork and pulling unsubstantiated numbers out of thin air, the Concept Plans serve as a concrete question and answer methodology to produce the answers you need.

 

Concept Plans:

1)   Quickly answer the question of what you think you are going to do.

2)   Encourage you to address the crucial unknowns.

3)   Question your assumptions and ask how you’re going to test them.

4)   Identify the what-if or only-if-this scenarios that are the foundation of the plan. 

The Concept Plan is followed by learning how to demonstrate that a business is viable because until proof of concept is shown, your business is just an experimental start-up.

Next, you'll learn how to design and conduct business experiments because until you validate the assumptions in the concept
plan and turn all those unknown factors into known ones, your idea isn’t workable.

This program takes the rigor and process of the scientific method and shows how to apply it to starting a new business – a process and system for you to discover and determine what your new business really is.

Here's exactly what you'll learn

Chapter 1: Getting Started

This chapter will introduce you to the concept plan and business experiments, and most importantly, why a better way to start
a business is needed.

Chapter 2: The Concept Plan

What is a concept plan and how to write it. You’ll learn why entrepreneurs should ditch the traditional business plan and replace it with concept plan. Too many start-ups try to overcomplicate their businesses on day one. Learn the concept plan. It’s simpler. It’s a precursor to the business plan. It also can be used to solicit invaluable advice from mentors, investors, customers and other stakeholders

Chapter 3: Building Business Proof of Concept

Learn how to demonstrate that a business is viable because until proof of concept is reached, your business is just an experimental start-up.

Chapter 4:  How to Design and Conduct Business Experiments

Learn how to design and conduct business experiments because until you validate the assumptions in the concept plan, turn all those unknown factors into known ones, and transform those assumptions into fact, your idea isn’t workable.

Chapter 5: Common Mistakes Made by Entrepreneurs

Why reinvent the wheel?  Why stumble on the same rock as everyone else?

Chapter 6: The Investor's Perspective of a Start-Up

Learn how to understanding investors before seeking funding. Only 1% of business proposals are funded by investors, the biggest reason is the entrepreneur’s lack of understanding of the investor’s perspective.  The funding process is a sales process, the investor is your customer, learn what your customer wants to buy.

Chapter 7: Investor Turn-Offs  

Learn investors’ turn offs, how entrepreneurs often lose an investor before they finish speaking.

Bonus eBook

Your Start-Up Company As An Experiment eBook

Plus, there are worksheets to accompany the program. Chapters have a video, audio, and written version so you can learn in the way you want. Also, an animated video series depicting real-life issues with start-ups.

 

Structura cursului


SECTION 1: Introduction to Your Start-Up as an Experiment
Lecture 1: Introduction to Your Startup As An Experiment (10:24)
Lecture 2: Introduction (Audio only) (10:17)
Lecture 3: Introduction (Transcript) (4 pages)
Lecture 4: Animated Series - Why Business Plans Fail (03:58)

SECTION 2: The Concept Plan - What is it and how to create it
Lecture 5: Concept Plan (18:42)
Lecture 6: The Concept Plan (Audio only) (19:59)
Lecture 7: The Concept Plan Transcript (8 pages)
Lecture 8: Worksheet - The Concept Pplan (3 pages)

SECTION 3: Proof of Concept of the Business - Because it's not ALL about the product
Lecture 9: How to Get Business Proof Of Concept (30:48)
Lecture 10: Business Proof Of Concept (Audio only) (30:43)
Lecture 11: Business Proof of Concept Transcript (11 pages)
Lecture 12: Worksheet - Business Proof of Concept (2 pages)

SECTION 4: How to Design and Conduct Business Experiments
Lecture 13: Design Of Business Experiments (22:57)
Lecture 14: Business Experiments (Audio only) (22:49)
Lecture 15: Business Experiments Transcript (9 pages)
Lecture 16: Worksheet - Business Experiments (4 pages)

SECTION 5: Common Mistakes Made By Entrepreneurs
Lecture 17: Common Mistakes Made By Entrepreneurs (13:27)
Lecture 18: Common Mistakes By Entrepreneurs (Audio only) (13:23)
Lecture 19: Common Mistakes Transcript (5 pages)
Lecture 20: Animated series - Wow Marketing, How Not To Bore Your Customer (02:29)
Lecture 21: Animated Series - Product Comparison Flub (01:23)

SECTION 6: The Investor's Perspective - How Investors View Start-ups
Lecture 22: The Investor's Perspective (29:11)
Lecture 23: The Investor's Perspective (Audio only) (29:04)
Lecture 24: Worksheet - The Investor's Perspective (5 pages)
Lecture 25: The Investors' Perspective Transcript (11 pages)
Lecture 26: Animated Series - What Investors Dislike From Entrepreneurs (02:48)
Lecture 27: Animated Series - Investor Pet Peeves (03:20)

SECTION 7: How Entrepreneurs Turn Investors Away
Lecture 28: Investor Turn-offs (11:18)
Lecture 29: Investor Turn-offs (Audio only) (11:16)
Lecture 30: Investor Turn-offs Transcript (5 pages)
Lecture 31: Worksheet - Investor Turn-offs (4 pages)

SECTION 8: Here's the eBook - Your Start-Up as an Experiment
Lecture 32: Your Startup Company As An Experiment (22 pages)
Video
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