Competitive Marketing Strategies

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  Curs on-line
  3 ore
Predare in limba: Engleza
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Structura cursului

Competitive Marketing Strategies: Conducting an Internal Analysis

  • define the role of internal analysis in the development of competitive marketing strategies

 

  • recognize the steps in identifying important organizational competencies

 

  • categorize examples of resources and competencies important for creating and maintaining competitive advantage

 

  • recognize important questions to consider when conducting an internal marketing audit

 

  • identify examples of what you should consider when conducting an innovation audit

 

 

 

Competitive Marketing Strategies: Analyzing Competitors

  • recognize the value of competitive intelligence

 

  • assess how effective an individual is in identifying competitors for a given scenario

 

  • recognize examples of the guidelines for gathering information about competitors

 

  • match guidelines for analyzing information about competitors to the section in a sample analysis to which they apply

 

 

 

Competitive Marketing Strategies: Selecting and Implementing Strategies

  • describe how to select competitive marketing strategies effectively

 

  • match types of competitive advantages to their examples

 

  • match the components of a strategic marketing plan to their examples

 

  • recognize examples of guidelines that can help in making the implementation of competitive marketing strategies successful

 

 

 

Increasing Competitiveness through Collaboration

 

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