Marketing Essentials

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  6 ore
Predare in limba: Engleza
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Marketing Essentials: Introduction to Marketing
Credit NASBA: 1

Marketing Essentials: Planning and People
Credit NASBA: 1

Marketing Essentials: Product and Price
Credit NASBA: 1

Marketing Essentials: Place
Credit NASBA: 1

Marketing Essentials: Promotion
Credit NASBA: 1

Marketing Essentials: Marketing and Ethics
Credit NASBA: 1

Structura cursului

Marketing Essentials: Introduction to Marketing

  • identify the key objectives of the marketing function in organizations

 

  • identify the key characteristics of the Internet as a marketplace

 

  • match each core market identification activity with its description

 

  • identify the elements of the marketing mix

 

  • identify elements of the modern marketing mix

 

 

 

Marketing Essentials: Planning and People

  • recognize examples of marketing goals and types of marketing plans in a scenario

 

  • identify the advantages of marketing planning

 

  • recognize characteristics of quantitative and qualitative research

 

  • identify examples of typical marketing costs that have to be budgeted for during the creation of a marketing plan

 

  • recognize guidelines on how to develop and execute a marketing plan

 

  • identify how to evaluate your marketing plan

 

  • recognize how companies can help people to act as a key part of the marketing mix

 

 

 

Marketing Essentials: Product and Price

  • recognize examples of several components of a product offering

 

  • identify the typical responsibilities of marketing in the context of the development of new products

 

  • make some marketing mix related decisions at several phases of the product lifecycle in a scenario

 

  • classify pricing objectives as being primarily financial or marketing objectives

 

  • recognize examples demonstrating the use of several pricing strategies

 

  • recognize examples demonstrating the use of several types of promotions

 

 

 

Marketing Essentials: Place

  • identify the key considerations in selecting appropriate distribution channels for your products

 

  • identify the key characteristics of push and pull distribution

 

  • match distribution strategies and strategic distribution relationship systems with their description

 

  • identify guidelines for selecting and managing intermediaries

 

  • identify the key characteristics of the Internet as a distribution channel

 

  • identify the benefits to companies of using online distribution

 

 

 

Marketing Essentials: Promotion

  • sequence the promotional communications goals

 

  • match promotional techniques with their description

 

  • match characteristics of marketing communication campaigns to either traditional or online media

 

  • sequence the process to calculate ROI on marketing campaigns

 

  • recognize the advantages of calculating ROI on marketing campaigns

 

 

 

Marketing Essentials: Marketing and Ethics

  • identify types of societal expectations that corporations should address along with traditional organizational concerns

 

  • identify examples of deceptive, offensive, and objectionable marketing practices

 

  • match each example with the stage of ethical development it represents

 

  • identify guidelines for creating an ethical marketing environment

 

  • classify examples of various e-marketing ethical issues according to the variable of the marketing mix they affect

 

 

 

Using Online Strategies to Accelerate Sales Performance

 

Designing Products to Fit the Channel

 

Advertising Costs, PR Pays

 

Using Blogs to Attract Customers

 

Using Web Analytics to Increase Sales

 

Trade Show Marketing - Planning Ahead

 

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