Strategic Brand Management

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  Curs on-line
  4 ore
Predare in limba: Engleza
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Structura cursului

Building Lasting Customer-brand Relationships

  • recognize strategies organizations can use to effectively manage the relationship between a brand and its customers

 

  • match the types of analysis used to find customer-brand connections with examples of their potential outcomes

 

  • create a brand story that connects emotionally a brand and its customers

 

 

 

Developing a Brand Internally

  • recognize how being able to implement an internal development program can help you maximize your brand success

 

  • choose a brand vision that matches the brand promise with the internal promise in a given scenario

 

  • identify methods an organization can use to assess its culture and integrated approach against its brand vision

 

  • recognize actions that should be taken to develop a brand internally in a given organization

 

  • identify the benefits of assessing the internal brand development program

 

 

 

Global Brand Management

  • determine when implementing a global brand strategy would be effective

 

  • identify the characteristics of global brands

 

  • choose the most appropriate strategy to develop a global brand in a given scenario

 

  • identify the principles to follow when managing a global brand

 

 

 

Brand Management for Social Media and Wireless Technologies

  • recognize guidelines to follow when addressing negative comments on social media in a given scenario

 

  • identify the characteristics a social media branding strategy should have

 

  • choose the most appropriate social media

 

  • identify comments that are appropriate to make on behalf of a brand in a given scenario

 

  • sequence the stages of the process to follow when developing a social media branding strategy

 

  • identify the principles to follow when developing a strategy for using wireless technology to manage or promote your brand

 

  • recognize examples of effective wireless branding

 

 

 

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