Benetton

Incarcat la data: 30 Mai 2012

Autor: Ioana V

Pret: Gratuit

Famous for its shocking advertisements, Benetton was founded in 1955 by Luciano, Giuliana, Gilberto, and Carlo Benetton. Its core business is fashion apparel: the Group has a strong Italian character whose style, quality and passion are clearly seen in its brands, United Colors of Benetton, Undercolors of Benetton, Sisley and Playlife.

Initially the family sold coloured sweaters door-to-door in Treviso, Italy. Over time, a regional network of family, friends, and agents set up a closely monitored set of distinctive retail outlets. Over a 15-year period, Benetton built up 300 affiliated but independently owned outlets in Italy and a factory with new methods to dye and condition wool. The company was not directly involved in the retail outlets, which received high-quality products at low costs. Part of the manufacturing savings was realized by outsourcing to neighbouring subcontractors.
 

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