Advertising

Programme Description

This is a one-year full-time course, international in outlook and centred on the role of Creative Planning in advertising. It successfully combines the practical benefits of traditional agency graduate training programmes with the academic rigour of a university course - all underpinned by a strong creative culture.
All work on the course starts with a brief and involves interaction between students, employees and industry. Lateral thinking, performance, investigative journalism and stand-up comedy are some of the approaches regularly employed to develop your thinking and achieve unique outcomes.
Course content includes:
lectures and speakers from industry
work experience
live briefs
writing
art direction
filming and editing
New York field trip
comedy and improvisation workshops
innovation
extended agency workshops.
Students on the course can develop as Creatives, Strategic Planners, a combination of the two, or even a role that does not yet exist. For this reason we access all areas of specialist knowledge to be found within the planning, account management and creative departments.