Advertising

 
Degree: Master
University: Bucks New University , Faculty: Faculty of Design, Media & Management
City: High Wycombe , Country: United Kingdom
Discipline: Humanities and Art
 
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  • Start Date of Studies January
  • Language English
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  • Programme Description

    Programme Description

    This is a one-year full-time course, international in outlook and centred on the role of Creative Planning in advertising. It successfully combines the practical benefits of traditional agency graduate training programmes with the academic rigour of a university course - all underpinned by a strong creative culture.
    All work on the course starts with a brief and involves interaction between students, employees and industry. Lateral thinking, performance, investigative journalism and stand-up comedy are some of the approaches regularly employed to develop your thinking and achieve unique outcomes.
    Course content includes:
    lectures and speakers from industry
    work experience
    live briefs
    writing
    art direction
    filming and editing
    New York field trip
    comedy and improvisation workshops
    innovation
    extended agency workshops.
    Students on the course can develop as Creatives, Strategic Planners, a combination of the two, or even a role that does not yet exist. For this reason we access all areas of specialist knowledge to be found within the planning, account management and creative departments.

 
 
 

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