MA (Hons) in International Hospitality Management (MAIHM)

Degree: Master
University: SHMS Swiss Hotel Management School , Faculty: Hospitality Management
City: Montreux , Country: Switzerland
Discipline: Applied Sciences, Proffesions&Arts
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  • Start Date of Studies February, September
  • Language English
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  • Programme Description

    Programme Description

    The MA in International Hospitality Management seeks to develop students critical analytic skills and foster their creativity so that they can respond effectively to key challenges facing the hospitality industry. The key themes that recur throughout the programme include : human resource issues and the management of cultural diversity, strategic management and internationalisation. Graduates will be equipped with a range of skills to deal with trends and changes in the sector such as the growth of IT, new business practices and a more competitive market place. There is a focus on research methods allowing students to develop a major piece of independent study.

    Programme features include

    * An integrated programme organised around a series of inter-related case study analyses.

    * The development of critical analytical skills

    * A focus on the application of management styles and techniques in the hospitality industry

    * A focus on the development of relevant research skills


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