Marketing (Digital Media)

Programme Description

There is no doubting the influence that digital media and the internet have had on marketing practice in recent years. In a relatively short period of time, we have seen massive changes in the way consumers are able to communicate with others interactively. Terms such as 'blogging', 'podcasting', Voice over IP (VOIP) and digital technologies incorporated into products such as digital cameras, the iPod and mobile phones have not only allowed consumers to embrace these new media but have also allowed organisations to develop new markets and strategies to push their businesses forward.

Digital media and the internet will have an impact on the way in which marketing practice will develop in the future. As this technology continues to develop in terms of speed, availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.

MA Marketing (Digital Media) will develop both the knowledge and practical experience of digital media and marketing concepts available via these developing technologies. This programme, therefore, represents a rare opportunity for you to shape a career path in this exciting arena.

This programme has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.

It represents a rare opportunity for students shaping a career path, for practicing marketing executives and managers who wish to develop their careers in this exciting arena, for those who want to resume their studies at master´s level and for those that wish to formalise and consolidate their work experience through the award of a specialist academic masters qualification.