Media and Communication Management

 
Degree: Master
University: Munich Campus MHMK: Macromedia University for Media and Communication , Faculty: International Programmes
City: Munich , Country: Germany
Discipline: Business & Economics
 
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  • Start Date of Studies October
  • Admission deadline August 15th
  • Language English
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  • Programme Description

    Programme Description

    In the media sector there is a great demand for managers with strategic skills. This is because the successful management of a media business and the development of media products takes an extremely broad knowledge of social trends and developments combined with business management expertise. Decision-makers with sound judgement are in demand.

    The Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions.

    The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students are enabled to see media development in the overall context of social change. Graduates are able not only to understand the media but to shape and direct it.

 
 
 

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