The programme focuses on management theory and practice in the increasingly sophisticated leisure and tourism industry. There is a growing need for professionals to work in the tourism industry today and adopt a marketing based and strategic approach to the development and delivery of these service. This programme is designed for people interested in starting a managerial or entrepreneurial career in the leisure and tourism industry, or those already working in the profession and wishing to improve their management qualifications.
It is a management programme based on current academic thinking and industry best practice. It provides students with an excellent opportunity to gain a greater understanding of the wider regional and international business community. The programme is addressed but not limited to students who have acquired their bachelor's degree in a wide range of either theoretical or quantitative fields.