To Examine: the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies. To Provide: participants with the tools and guidelines to build solutions that are compatible with the current technology scenario. To Provide: aspiring marketing executives with a general understanding of the transformational trends and experiences that are shaping current business structures. To analyze: the emergence of new business models, taking advantage of the various resources available in Barcelona, a city renowned for its creativity and ability to attract talent.

Course leader
Dr Jaume Valls Pasola

Target group
Professionals, managers, professors, researchers and students interested in the latest topics in marketing and business models

Course aim
To examine the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies.

Credits info
2 ECTS 20 hours

Fee info
EUR 590: (taxes included) (registration and payment before 30th June, 2015) EUR 590: (taxes included) (registration and payment before 30th June, 2015)

University of Barcelona
Address: Gran Via de les Corts catalanes 585 Barcelona- Spain
Postal code: 08007
City: Barcelona
Country: Spain
Website: www.ub.edu/international
E-mail: summerschool@ub.edu
Phone: +3493 403 40 22