Brand Activation
calendar_month 29 Iul 2015, 00:00
This course teaches students to tackle global commercial communication problems and understand image impacts and results.

Course leader
Contact Ccile Steyer, Summer Term Manager: for more details

Course aim
Upon successful completion of this course, students will be able to:understand and apply a multi-channel methodology in the contextof product promotion while respecting the DNA of a brand;generate a global vision for the communication and marketing functions of an organisation;understand and apply principles of strategic and operationalmarketing; anddevelop and implement a strategy while considering risks,resources, and stakeholders.

Credits info
4 ECTS 4 ECTS- 2 US credits

Fee info
EUR 0: no tuition fees for students from Audencia's partner institutions EUR 500: 500 euros/module for freee movers

Audencia Nantes - School of Management
Address: International Relations Department, 8, route de la Joneli%C3%A8re
Postal code: 44312 Nantes Cedex 3
City: Nantes
Country: France
Phone: +332 40 37 34 34