This programme aims to explore the brand management and marketing communications fundamentals with a strong practical focus. The programme backs up the theory with an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.

Course leader
Programme Director Professor Antnio RobaloSummer School Coordinator Agata Szawczukiewicz Pereira

Target group
Any student at bachelor or master level.

Course aim
At the end of the course students should be able to:Understand brand fundamentals, brand management scope and identify characteristics of leading brands;Understand and develop brand strategy elements, coordinated with business strategy;Understand how to coordinate brand strategy with brand expression, marketing communications, applications development and implementation.

Fee info
EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.

Scholarships
There is no scholarship available for summer school programmes.

ISCTE- University Institute of Lisbon
Address: ISCTE Business School, ISCTE-IUL, Business School, Ala Aut%C3%B3noma Building - office 238 Av. das For%C3%A7as Armadas
Postal code: 1649-026
City: Lisbon
Country: Portugal
Website: http://ibs.iscte.pt/en//?pt=summer-school
E-mail: summerschools@iscte.pt
Phone: +351 210 464 218