This workshop gives aspiring entrepreneurs the tools, connections and confidence to develop their own business. The coaches and co-founders of the creative company Dark Horse Innovation show participants how to use their talents to build on trends, create inspiring products and services and organize their workcollaboratively.The workshop shows how creative thinking and a design-led approach can - and should - be the basis for entrepreneurship in addition to the more traditional business and technology-focused perspectives. The lively Berlin start-up scene provides a number of interesting examples for that. In the workshop, Dominik Kenzler and Monika Frech, co-founders of the Berlin- based agency Dark Horse Innovation, build on their own experiences in founding their highly unusually structured company and the expertise they developed through working with diverse clients.The workshop supports creatives to channel their ideas and inspirations into tangible business models. It helps participants to use their artistic talent to develop product and service solutions that cater to the needs of "ordinary people". It shows individuals, who are highly passionate and adept at their own subject, how to effectively work together with other creatives and achieve innovative solutions while enjoying the process at the same time. The workshop connects like-minded people to each other and to the dynamic Berlin start-up scene.

Course leader
Monika Frech studied social sciences and communications in Berlin, Florence and Minneapolis/USA. She is interested in the social conditions for change and its organizational consequences. She has worked with various corporate, cultural and political organ

Target group
The workshop bridges the gap between societal trends and creative individuals on the one hand and successful product and service offerings on the other hand. The workshop is for freelancers, creatives, not-yet-creatives, young and established talents and corporate rebels, who want to turn their passion into products, generate income from their inspirations and team up with other thinkers and doers. Requirements to participate include curiosity, creative energy and cross-disciplinary cooperation. Participants don't need to bring spreadsheet skills or start-up ideas - we will develop creative business models during the workshop. The workshop is not aimed at people who already have a clear idea in mind and now need legal, financial and organizational support to implement it. It aims to inspire, motivate and connect individuals who are looking for a way to unite creativity and business.

Fee info
EUR 390: Course Fee

Berlin University of the Arts
Address: Berlin Career College, Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/sommerkurse/content/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087