The creative industries are becoming more service-oriented than ever before and designers as well as entrepreneurs need to adapt. This workshop will give you a deep understanding of the methods and tools of Service Design and how to apply them. In this course you will learn how to design service ecosystems that incorporate design, strategic planning and business modelling.In the last years the creative industries underwent a dramatic change - from a product-focused to a services-oriented industry. A new 'service economy' was born. Many of today's startups are creating digital services and form a very important part of the creative entrepreneurship scene. In Germany, almost 70% of the countries economic power are based on services.Opposed to products or graphics, services are intangible. Thus, the "designing" of services relates to shaping an ecosystem of touchpoints, rather than stand-alone artefacts. Therefore, service design does not only focus on design in the traditional way (shape, aesthetics, usability etc.) but also incorporates strategic planning for service ecosystems and business design.The 5-day course will introduce the students to the concept of service design and teach them the main methods and tools that are needed to create successful services.

Course leader
Manuel Gromann is a service designer at FuxBlau. He consults start-ups and established businesses in Europe and the USA. Prior to this he gained extensive work experience as a senior service designer at Fjord, an international service design agency. Here

Course aim
The course will consider 2 main perspectives: How to create a service that is desirable and usable from an end-user's perspective? How to create an economically viable service ecosystem?There will be a short theoretical introduction to service design, followed by interactive workshops in which the students get to know and use various service design tools and methods such as: user research personas user journeys service blueprints business model canvas service prototyping user testingThe course targets participants from these areas: entrepreneurs designers innovation managers and consultants

Fee info
EUR 440: Course Fee

Berlin University of the Arts
Address: Berlin Career College, Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/sommerkurse/content/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087