In a knowledge-based economy, where creativity is integral to business and to the development of innovation strategies. More than ever, it has become increasingly imperative for businesses, organizations and institutions to learn to be creative. In this context, HEC Montr%C3%A9al and the University of Barcelona are happy to announce the 2014 edition of their joint summer programme will compare creative approaches and practices from diverse fields ranging from industry and arts to science.The intensive two-week programme will be analysing the creative process and its management from a multi-disciplinary, intercultural, international and intergenerational perspective and the participants, who come from academia, industry and the public sector, will be able to reflect and integrate the practices of these diverse spheres. Montreal and Barcelona are two of the most creative cities in the world, rich in culture and sharing numerous traits. The participants in this unique programme will create an international network of managers motivated and dedicated to managing creativity and unleashing the creative potential of their organizations.

Course leader
HEC Montral Patrick CohendetLaurent SimonLucy Stojak Universitat de Barcelona Jaume VallsMontserrat Pareja-EastawayAda Bravo

Target group
Professionals and managers seeking to improve their organization's capacity for creativity and innovation; management consultants and institutional leaders; faculty lecturers and professors and graduate students in diverse fields of study.

Course aim
The Summer School adopts a dynamic and highly interactive format with emphasis on professional visits to creative industries and innovating organizations and firms, feedback from renowned creators and managers of creativity. Participants will explore a number of themes ranging from managing creative practices and approaches to analysing creative behaviours and creativity models (eg. TRIZ) and comparing creative cities. Generally speaking, the morning sessions will cover key concepts and practices while the afternoons will be dedicated to professional visits and creative workshops. Industry and institutional involvement include other organizations, projects and creative environments.Key benefits: Improve your organization's capacity for creativity and innovatioN. Learn creative practices from individuals from diverse backgrounds, including management, industry and the arts and science Become part of an international network of professionals and researchers Recruit talented staff Discover and harness your own creative ability

Credits info
4 ECTS 40 hours

Fee info
EUR 3500: 5.000$CAD.The fee includes breakfast, lunch, some dinners, course material, visits to organizations and some recreational activities. Do not include accommodation or travel between Montreal and Barcelona.

Scholarships
APPLICATIONS FOR STUDY GRANTS! Contact us for more information.

University of Barcelona
Address: Gran Via de les Corts catalanes 585 Barcelona- Spain
Postal code: 08007
City: Barcelona
Country: Spain
Website: www.ub.edu/international
E-mail: summerschool@ub.edu
Phone: +3493 403 40 22