DigiMediaL_Music: The Business of Music in Germany
calendar_month 29 Iul 2015, 00:00
This seminar gives an overview of the characteristics and developments of the German music market, the third largest in the world. Experts will present proven emerging business concepts and best practices. Newcomers as well as established creatives and industry reps will benefit from these presentations and are encouraged to attend and network.The University of the Arts Berlin offers a four-day seminar presenting the peculiarities of the German music market and its recent developments.The German music market is the biggest in Europe and the third largest in the world, behind the United States and Japan. In contrast to other territories, the most important revenue driver is still the physical market, generating 77.4 % through CDs and vinyl vs. 22.6 % from digital sales, with a total turnover of 1.45 billion Euro in 2013. The highly developed and strong regional differentiation of its live music scene and media landscape present another significant challenge an artist has to face when entering the German market.Ten top-notch speakers introduce proven and emerging business concepts and best practice in their respective field of expertise, such as artist and label services, record companies, music publishers, booking agents and promoters, music supervisors, digital and physical sales and distribution, marketing and PR agencies.After attending the seminar, the participants will know the specific characteristics and facets of the German music market and be capable to recognize and avoid pitfalls when creating their own ecosystem. In addition, the workshop will encourage the participants to network with the experts, share ideas and create new opportunities.The seminar takes place from Monday, 24 - Thursday, 27 August. Lecture are held daily between 10 am %E2%80" 5 pm including breaks. The fourth day, lectures are happening at the annual Pop-Kultur 2015 in Berlin, an international meeting and marketplace for the music industry with conference and live performances. A perfect complement to the seminar in order to continue networking and explore Berlin%E2%80%99s vibrant and inspiring creative scene.

Course leader
Christian Goebel, born in 1984, lives in Berlin and has worked for five years at Motor Entertainment, currently as the label manager and head of publishing. He has gathered substantial knowledge of the creative industry and beyond through his study of phi

Target group
Both newcomers as well as established creatives and industry representatives will benefit from these presentations and are encouraged to attend and network.Participants are expected to be familiar with the music industry and its structure. We recommend newcomers to read the following literature in order to prepare:Passman, D.S., 2012: All You Need to Know About the Music Business. New York: Simon & Schuster.

Fee info
EUR 350: Course Fee

Berlin University of the Arts
Address: Berlin Career College, Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/sommerkurse/content/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087