Master the art of digital marketing and learn how to effectively and successfully create a brand for yourself as an artist. In this seminar, Dietrich Pfl%C3%BCger and Moritz Sauer will teach you the basics of brand theory as well as methods of self-marketing. Participants will also develop their own portfolio website and advertise it via social networks using digital tools.Part 1: The Musician as a BrandWhy is a clear marketing image more important now than ever? The beginning of this workshop deals with the idea of the artist as a brand. We will explore and discuss the question: Why is it so important to be recognized and remembered in today%E2%80%99s market? Once simple and easy to navigate, the media landscape has transformed in recent years into a complex world of communication channels. The success of mobile devices, social media and a new model of media consumption present a number of significant challenges for artists. The first part of this workshop answers the question of how one can develop a clear image and consistent working process for oneself so that one is noticed amongst the vast oversaturation in the world of digital media and communication?Part 2: Digital Tools for Self-MarketingHow do I construct a marketing network using digital tools and technology? The good news is that there are many professional tools today available to artists at no cost. The second part of this workshop introduces important digital tools for the construction of your own website as well as for communication, maintaining fan ties and marketing newsletters. Additionally participants will learn how to use online services like WordPress or Mailchimp via practical exercises.At the end of the seminar will show how one can create an independent self-marketing %E2%80%9Cecosystem%E2%80%9D for oneself through interconnection of the various tools and services. The instructors will also share some tips and tricks about how to save time using automated features. Content- The concept of a brand- The artist as a brand- Digital self-marketing- Tools (online services) for communication- WordPress, Twitter, Instagram/Pinterest, Facebook, Tumblr Methods- Lectures- Discussion- Practical exercises alone and in groups- Presentation of individual work Participants- understand the importance of self-marketing for the success of artists- know how to create relationships with others as an artist- are able to create a concept for an individual self-marketing campaign- are better able to market themselves as before What you should bring:- a project, product or portfolio to be presented on the internet- a computer

Course leader
Moritz (Mo) Sauer, http://moritz.sauer.io, is a journalist, teacher, author and web designer. As a specialist he focuses primarily on topics related to internet, communication, journalism, WordPress, web design, marketing, music, and digital culture. As a

Course aim
Participants- understand the importance of self-marketing for the success of artists- know how to create relationships with others as an artist- are able to create a concept for an individual self-marketing campaign- are better able to market themselves as before

Fee info
EUR 300: Course Fee

Berlin University of the Arts
Address: Berlin Career College, Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/sommerkurse/content/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087