The Digital Strategy and Social Media Summer Course is divided into two parts, each one lasting two weeks.Course Objectives: %E2%80%A2 to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager. %E2%80%A2 to learn to develop a social media strategy for any brand or institution. %E2%80%A2 To learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations. %E2%80%A2 To delve into existing channels and to learn about regulations and professional deontology

Course leader
IED Madrid

Target group
Students who want to acquire skills in the field of Digital Strategy and Social Media.

Course aim
Programme: the Web 2.0 and social networks. How to design a social media strategy. Monitoring: analytics tools and reports. Social networks: Tuenti, Twitter, LinkedIn. User-generated content platforms: YouTube, Flickr. Corporate blogs. Brand content-generating, storytelling. SEO and SEM. Geolocation and mobility. Online reputation. How to measure ROI and ROR. Final project.

Fee info
EUR 2600: Enrollment and Tuition

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963