The aim of the International Summer School (https://ebiz2015.pns.aegean.gr/) is to contribute to the promotion of innovation and entrepreneurship; eBiz2015 is designed to help participants become better equipped for management and leadership roles in e-Commerce organizations.Participants will have the opportunity to meet and speak with Professors from the University of the Aegean, Athens University of Economics and Business, and the Michigan State University. In addition, professional managers and consultants will share business strategies according to today%E2%80%99s market conditions.The topics covered by the Summer School are:%E2%80%A2%09Introduction to digital operations%E2%80%A2%09AdWords: how to reach new markets and increase ROI%E2%80%A2%09Search engine optimization tactics%E2%80%A2%09Online brand reputation management%E2%80%A2%09Email marketing tactics%E2%80%A2%09Developing a multi-channel social media strategy%E2%80%A2%09Website Design%E2%80%A2%09eCommerce & Lead Generation Tactics%E2%80%A2%09Web analytics and data mining%E2%80%A2%09Logistics and Transport: theory and hands on experience

Course leader
Dimitris Drossos is a Lecturer at University of the Aegean. He is research focuses on mobile marketing and advertising effectiveness together with m-commerce technologies and services.

Target group
The 7-day Summer School, addresses to: IT entrepreneurs, Business executive and Consultants, Undergraduate and postgraduate students, University and Technological Educational Institutes graduates and holders of Degrees, PhD students, postdoctoral researchers and young scientists, Key stakeholders of the public and private sectors related to e-business and who wish to enhance their theoretical background and practical skills in the field of e-Business

Course aim
The purpose of eBiz2015 Summer School is to provide a broad introduction to e-business technologies, increase participants' understanding of the complex issues related to marketing goods and services on the Internet, and to expand on the fundamental e-business theory and practices. Upon completion of this course participants will be able to:Understand the main concepts of Digital Strategy, Marketing and SalesIdentify the multiple sources of information in the web affecting business performanceUnderstand the importance of collecting and analyzing dataWork with the most "hot" marketing tools and the corresponding techniques for digital marketing and managementApply the basic methods of marketing tactics & reputation management

Credits info
2 ECTS Upon completion of eBiz summer school, participants will receive a Certificate of Attendance with 2 ects credits.

Fee info
EUR 100: Until 20-4-2015For post-graduate, PhD students, and eBiz2015 participants: The fees for every participant cover: - Access to all lectures and workshops - Access to electronic material - Wi-Fi coverage - Students' bag - Access to coffee breaks and light lunch - Participation to the "Meze" farewell dinner and the welcome reception party. EUR 150: Until 20-4-2015For professionals, post-Docs, members of Greek chambers, and eBiz2013-eBiz2014 participantsThe fees for every participant cover: - Access to all lectures and workshops - Access to electronic material - Wi-Fi coverage - Students' bag - Access to coffee breaks and light lunch - Participation to the "Meze" farewell dinner and the welcome reception party.



University of the Aegean Summer schools
Address: University of the Aegean Summer Schools, University Hill, Mytilene, Lesvos island, GREECE
Postal code: 811 00
City: Aegean islands
Country: Greece
Website: https://summerschools.aegean.gr/
E-mail: summerschools@aegean.gr
Phone: +30 22510 36171