Today countless innovative business models are emerging. Entirely new industries are forming as old ones crumble. Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves. How do you imagine your organization%E2%80%99s business model might look two, five, or ten years from now? Will you be among the dominant players? Will you face competitors brandishing formidable new business models? Which trends can make your business more challenging? Or, which trends do you miss right now? The scale and speed at which innovative business models are transforming industry landscapes today is unprecedented. For entrepreneurs, executives, consultants, and academics, it is high time to understand the impact of this extraordinary evolution. Now is the time to understand and to methodically address the challenge of business model innovation. Ultimately, business model innovation is about creating value, for companies, customers, and society. It is about replacing outdated models. But how can we systematically invent, design, and implement these powerful new business models? How can we question, challenge, and transform old, outmoded ones? How can we turn visionary ideas into game- changing business models that challenge the establishment%E2%80"or rejuvenate it if we ourselves are the incumbents?In this course we will look in to these issues, guided by Alexander Osterwalder%E2%80%99s book Business Model Generation. It will be an interactive course which there isn%E2%80%99t one right answer. However, this course will give you tools how you can (or must) rewrite your business model by breaking down patterns and routines. To do so we also take a look at some trends, especially the arise of Corporate Social Responsibility (or Social Entrepreneurship). What is Corporate Social Responsibility (CSR) and what are the implications of companies want to implement it? In particular: does CSR effect business results? How can CSR help businesses to create, deliver and capture value?

Course leader
Mark Bertrand, MBA

Target group
Knowledge of entrepreneurship (intrapreneurship) and/or organizational strategy is desirable. The participants must meet the following conditions: current student at an university and/or graduated from an university and/or executives and/or entrepreneurs (start-ups as well as SME's). A minimum of 6 students is required for the class to take place.

Course aim
The learning goals are: Defining the current business model Understanding how to create, deliver and capture value Creating new business models for current businesses Understanding Corporate Social Responsibility Understanding the impact of Corporate Social Responsibility as a strategy to increase value for an organization.

Fee info
EUR 900: Course fee

Scholarships
Not available.

Maastricht University + Maastricht School of Management
Address: Student Service Centre, Bonnefantenstraat 2 P.O. Box 616
Postal code: 6211 KL Maastricht
City: Maastricht
Country: Netherlands
Website: http://www.maastrichtuniversity.nl/summerschool
E-mail: summerschool@maastrichtuniversity.nl
Phone: +31433885295