The course is conducted in cooperation with TAMK students and a local partner company.Contents: - principles of experience economy - method of experience product development: Experience Pyramid - tourism enterprise analysis - preparing typical Finnish cuisine - Finnish culture and historyRecommended reading: Joseph Pine & James Gilmore, 1999: The Experience Economy: Work is Theatre & Every Business a Stage: Goods and Services Are No Longer Enough LEO Finland (www.leofinland.fi): Experience Pyramid Tarssanen, Sanna (ed.) 2009, Handbook for Experience Stagers

Target group
BA/MA students

Course aim
After completing the course the student is able to: - understand the principles of experience economy, and the Experience Pyramid method of developing an experience product - be familiar with characteristics of Finnish nature and experience tourism and gastronomy - conduct a tourism enterprise analysis

Credits info
5 ECTS ECTS

Fee info
EUR 1250: Tuition fee, including teaching and course materials. Accommodation and free-time activities are covered as well.

Tampere University of Applied Sciences (TAMK)
Address: Summer Schools, Kuntokatu 3 Tampere, Finland
Postal code: 33520
City: Tampere
Country: Finland
Website: http://www.tamk.fi/web/tamken/summer-schools
E-mail: summerschools@tamk.fi
Phone: +358408016842