The programme consists of a conceptual part, involving various professionals who will take part in the process of creating visual displays, and also a practical part, where students will apply the knowledge they have acquired by developing a case study.

Course leader
IED Barcelona

Target group
Fashion or marketing students and people working in the world of fashion. Students without prior knowledge will also be considered.

Course aim
The course aims at equip students with the knowledge and skills necessary to be able to define a 'sales point', by analyzing the product, the various forms of presentation, and by studying product layout and display. The course will also deal with the basic principles of marketing strategies and how to implement them, guidelines on fashion marketing, and the role of product manager.

Fee info
EUR 2800: Enrollment and tuition

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963