Whether you have a fashion label; thinking of starting one; or, just want an exclusive view into how the industry communicates and promotes brands, this is the course for you. The course will give you an insight into selling online as well as a grounding in traditional communication tools. New YorkExplore the business of communication design in the fashion industry, studying fashion brands, products and services.With a unique emphasis on fashion and lifestyle messaging, this course helps students explore key strategies retailers and designers take in selling online, from merchandising, distribution and supporting technology to social communication strategies and tools. New media has created space for web-based publications, new business models and an immediate global reach for brands.Learn how the changing face of retail is meeting the instant demand and evolving culture of communication technology. Learn about the relationship between the creative processes and media that promote them.LondonExpect lectures on brand identity, content marketing, innovative digital strategies and creative PR. Working in groups, and on a solo project; you will be expected to produce your own PR and marketing plan: drawing on the classes you will receive on writing press releases, biographies, putting together look books, launch events and digital plans that will get your brand noticed in an industry that constantly moves the goal posts.

Course leader
Osman Ahmed is a London-based fashion journalist and editor.He regularly contributes to titles including Wall Street Journal, The Daily Telegraph, Vogue.com, Financial Times, i-D, Stylist, Net-a-Porter, The Rake and Hintmag.com, and he is also currently

Target group
students, graduates and professionals

Course aim
The course will give you an insight into selling online as well as a grounding in traditional communication tools.

Fee info
GBP 1800: tuition only

University of the Arts London
Address: Short Course Office, Granary Building, 1 Granary Square Kings Cross, London
Postal code: N1C 4AA
City: London
Country: United Kingdom
Website: http://www.arts.ac.uk/csm/courses/short-courses/dual-city-summer-courses/
E-mail: dualcitycsm@arts.ac.uk
Phone: +44 (0) 20 7514 7015