Develops the essential skills and techniques to create and design professional fashion events.Students will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as their final project for a partner company.

Course leader
IED Florence

Target group
Level and Pre-requisites: Introductory course; no previous studies within the field are required. Skills such as basic visual communication such as computer graphics, and basic photography are useful.

Course aim
Students are encouraged to familiarize themselves with the major themes that will be presented:Milan Fashion Week, Italian Designers , Italian Fashion Reading List Learning Outcomes: Expose students to public relations professionals and through site visits to media events and guest lectures; Develop a mastery of fashion communication techniques and production of press releases and invites. Design and execution of a fashion inspired public relations event in Florence; Application of fashion event management principles as part of the pre and post production stages as part of the final project.Topics Covered: Principles of public relations, fashion communication and writing, event planning and management, branding use of public relations via press kits, corporate sponsorship as well the use of technology and media (new and traditional).IED Florence Summer 2013 video IED Florence Summer 2013 photos

Fee info
EUR 2600: Enrollment and tuition

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963