To succeed in this highly competitive and risky environment, future fashion leaders need to understand fashion business specificities to better address them and foster profit. Fashion brand and product management skills are crucial to overcome challenges such as Unpredictable trends, scarce resources, lack of creativity, rejection from audience and develop attractive brands, creative and desirable collections and foster collective appraisal attractive brands, creative and desirable collections and foster collective appraisal.Fashion Management Summer Program exposes the next generation of fashion leaders to the components and drivers of fashion brand successes. Curriculum particularly covers industry characteristics and challenges; historical roots and prospective paths; trends and cycles; fashion brand management and collection and style development.

Course leader
Gachoucha Kretz,Affiliate professor,HEC Paris

Target group
University-level and Masters-level students from around the world

Course aim
The objective of the Fashion Management HEC Summer Program is to provide participants with hands-on knowledge from expert practitioners and researchers in the field and also to encourage collective learning and skills co-production through applied group projects .Upon completion of program, participants will get knowledge of how to Identify key success factors for fashion ventures according to business units and markets; how to Promote and communicate about the brand and new collections.

Credits info
7 ECTS Upon successful course completion, students earn a Certificate as well as 3 US credits or 7 ECTS credits. (Each student is expected to validate the possibility of credit transfer with their home institution.)

Fee info
EUR 2220: Program fees include: full tuition, on-campus accommodation, student card, welcome barbecue and weekend bus transportation during the program from campus to downtown Paris.

Scholarships
2015 HEC Paris Summer scholarships will be awarded to selected applicants who demonstrate outstanding academic achievement, exceptional character and intellectual curiosity. All scholarships are merit-based.Applications are due by February 10, 2015.

HEC Paris
Address: 1 rue de la Liberation Jouy en Josas
Postal code: 78351
City: Jouy en Josas
Country: France
Website: http://www.hec.edu
E-mail: summerschool@hec.fr
Phone: 0139677000