Starting with an overview of Marketing strategy and implementation, students dive into research and consumer intelligence tools that will allow them to understand the market in their future careers. By learning to design marketing communications via design thinking, students are exposed to the innovative and creative new ways to develop global marketing in campaigns worldwide.

Course leader
Elizabete Cardoso

Target group
- Bachelors and Masters students.rn- Recent degree graduates with a maximum 2 years professional experience. rn

Course aim
-Inspiring academic sessions featuring highgly-qualified professoresrn- Exclusive visit to leading companies - Module in Careers- Opportunities to build a network of talented peers and professionals from all over the worldrn- Deeper knowlegde of Portuguese culture

Credits info
Successful participants will receive a Certificate for the Summer School and a Transcript of Records that allows credits to be transfered to other higher education programs.

Fee info
EUR 2000: Without accommodationTuition fees Include: Academic courses Company visit Cultural and sports activities Social activities (including Welcome Dinner, Fado Dinner and Sunset Party)Tuition fees do not include: Flights (or other transportation) to and from Lisbon Accommodation Meals (except those specified under social activities)Cancellation PolicyCancellations made until May 31, 2015, will receive a 50% refund.After this date no refund will be given. EUR 2250: Accommodation in Student Residence Hall (single and double rooms available)Tuition fees Include: Academic courses Accommodation in Student Residence Hall Company visit Cultural and sports activities Social activities (including Welcome Dinner, Fado Dinner and Sunset Party)Tuition fees do not include: Flights (or other transportation) to and from Lisbon Meals (except those specified under social activities)Cancellation PolicyCancellations made until May 31, 2015, will receive a 50% refund.After this date no refund will be given.

Scholarships
Students from partner schools receive a reduced tuition rate. 1.980 with accommodation in Student Residence Hall / Single room1.950 with accommodation in Student Residence Hall / Double room1.750 without accommodation

Nova School of Business and Economics
Address: Admissions & Development, Campus de Campolide Lisbon
Postal code: 1099-032
City: Lisbon
Country: Portugal
Website: http://www.novasbe.unl.pt/en/programs/summer-at-nova
E-mail: summer@novasbe.pt
Phone: +351%0921 380 1600