This course will provide an inspirational look at Graphic Design, Typography and Branding from the contrasting contexts of the London and Barcelona design scene. Beginning with a fast paced workshop on the fundamentals of visual communication, we will progress to short practical studio projects that will be interspersed with various excursions around the city

Course leader
David Preston is a graphic designer and typographer who gained a BA in Graphic Design from Central Saint Martins. Upon graduation he took a post at the BBC, working as an information designer with the News Interactive team, responsible for producing the a

Target group
Suitable for students and graduates of graphic design, media studies, marketing or other visual design backgrounds, particularly those with an interest in strategic and conceptual communication design.Professionals working, or wanting to work within the field of graphic design, typography or branding.Creative individuals with an active interest in the field and a willingness to engage with the subject.Prospective students who are keen to learn more about what this field involves.*Prior skills required: basic knowledge of graphic design principles and software.

Course aim
OutcomesExplored and understood the building blocks of effective graphic communication.Understood fundamental conventions in typographic design and layout.Created various practical design outcomes testing their creative problem solving abilities.Explored a number of key creative cites within the cityscape.Created innovative design based on an existing commercial business, taking into account the environment and characteristics of the city.Understood how to link together the design process with communication in the most appropriate way.Identified and tackled the problems and needs of an advertiser and/or communicator, taking as inspiration the style and context of the c

Fee info
GBP 1600: tuition only

University of the Arts London
Address: Short Course Office, Granary Building, 1 Granary Square Kings Cross, London
Postal code: N1C 4AA
City: London
Country: United Kingdom
Website: http://www.arts.ac.uk/csm/courses/short-courses/dual-city-summer-courses/
E-mail: dualcitycsm@arts.ac.uk
Phone: +44 (0) 20 7514 7015