Health and Wellbeing (HWB) Global and societal trends like the ageing population and growing consumer empowerment demand an innovative and entrepreneurial ICT approach to Health and Wellbeing. Healthcare costs increase while the available budget and the number of caretakers are shrinking. EIT ICT Labs focuses in Health and Wellbeing on ICT innovation that reduce the demand for expensive healthcare by detecting still relatively small health problems early, and avoiding larger health issues by suitable lifestyle interventions. EIT ICT Labs has a goal to improve innovation in ICT for improving the quality of live.Summer School The HWB theme will be introduced through lectures and workshops on life style trends, and on ways to assess, measure and promote fitness and mental wellbeing. Throughout the two weeks you will work in teams of five to six students on projects. Companies like Philips and Holst Centre and start-ups of the Health and Wellbeing Business Community will provide the lifestyle oriented cases. The emphasis is on developing a value proposition and the associated marketing strategy & business plan. Next to the international team work your knowledge will be sharpened on developments in HWB, HWB business models, innovation routes and revenue models, finance, social psychology, corporate entrepreneurship, branding and marketing, and starting a business.First week programme The first week will introduce the topic of health and wellbeing and will explore the trends in the western world and developing countries that form a hazard for our health and wellbeing, and what it will take to reverse these trends. After the introduction of the cases, you will explore the markets and user profiles and explore the product and service concepts followed by an introduction and workshop on business models for health and wellbeing. Finally, we explore usability aspects and social aspects that are detrimental or beneficial for a healthy lifestyle. We finish the first week with pitch trainings and a pitch session on the first proposals. On Saturday, we will pay a visit to a typical Dutch city where we will participate in several cultural and outdoor activities. Sunday is a day off.Second week programme The second week will explore the marketing and business aspects. We will pay a visit to innovation labs and incubators and we will explore different aspects of venturing and starting your own company. There will be presentations by several high tech start-up companies and you will be able to meet and discuss your ideas with young entrepreneurs. The week will end with a final pitching session in front of a business panel. After the end of the Summer School, you also have to do an individual assignment for which you will have two weeks.
Course leaderWould you like to improve your skills both in ICT and entrepreneurship in the field of Health and Wellbeing? Participation is free, however seats are limited.
Target groupThe admission for the Summer School is open to everyone who is interested. Seats are limited and admission is subject to the approval of the Summer School organisers in Eindhoven. You can apply by filling out the registration form:https://workspaces.ictlabs.eu/PROMISE/PRIVATE/FORMS/register_step1.aspx?guid=5a8e14b6-75df-48b6-b3e9-bd2aa27d4f27
Credits info4 ECTS For EIT ICT Labs Master School students the Summer School Health and Wellbeing is rewarded with 4 ECTS. It depends on your own university if they will acknowledge these ECTS. The 4 ECTS are rewarded after taking part in the Summer School and after handing over your individual assignment (report) two weeks after the Summer School.
EUR 0: Participation in the Summer School Health and Wellbeing is free for all students. EIT ICT Labs will cover the costs for your participation and all programme items, like catering and social events during the Summer School. Costs which are not part of the programme are not covered. Costs for travel and lodging have to be borne by the students themselves.
ScholarshipsScholarships are available for students coming from so called outreach countries. Check whether you come from one of the countries as listed below - which are outreach countries. In that case travel and lodging may be paid. Travel will only be paid from t
EIT ICT LabsAddress: High Tech Campus 31
Postal code: 5656 AE
City: Eindhoven
Country: Netherlands
Website: www.eitictlabs.eu
E-mail: eindhoven@eitictlabs.eu
Phone: 0880009344
