Recent trends have accelerated moves towards the globalisation of communication issues. This process of globalisation offers a topical illustration of the interaction between linguistic and cultural factors in the construction of discourse. Indeed, nowadays many of the texts in use at a local level are the result of a process of adaptation of more general documents formulated at an international level. The analysis of these phenomena is a source of valuable evidence as to the language-culture interface.The course first examines the main features of specialised discourse and then explores international communication in business contexts, giving special attention to texts examined from an intercultural perspective. The importance of the use of English as a lingua franca is also taken into consideration as well as its influence on the linguistic and textual realisations at an international level.Some of the topics to be dealt with within the course are:Language and cultureAwareness of cultural differences in business communicationGlobal texts in local contextsNegotiating in an intercultural settingEnglish as a lingua franca in a global contextCross-cultural (mis)communicationCommunicating promotional texts to diverse audiencesIntercultural business discourseGeneral features of specialised discourseLanguages, cultures, and the discourse of advertising

Course leader
Teacher: Maurizio Gotti: http://dinamico.unibg.it/cerlis/page.aspx?p=55

Target group
Bachelor's level.Students enrolled in a relevant bachelor.

Fee info
EUR 667: Price: Students holding a preapproval including exchange students do not pay for the course.ONLY Free-mover students and Tomplads students MUST pay for the course: Danish and EU/ES (tomplads): 667 EURNON-EU-ES students (free-mover): 998 EURBooks, course materials, social programme, and housing are not included in the tuition fee. Also be aware of course specific expenses mentioned in the description.

Scholarships
No scholarships available.

Aarhus University
Address: International Centre, H%C3%B8egh Guldbergsgade 4-6
Postal code: 8000
City: Aarhus
Country: Denmark
Website: www.au.dk/summeruniversity
E-mail: dfs@au.dk
Phone: +4551335274