Integrated within the Summer School Lisbon 2015 project, this programme is designed to provide students with an applied understanding of international marketing activities. It seeks to familiarize them with the international marketing concepts and applications. At the end of the course, students should be able to understand market considerations in an international environment, identify courses of action and evaluate strategic options in the implementation of international marketing programmes. By doing so, it is hoped that students will develop a cultural sensitivity, in addition to enhancing their analytical and creative skills.

Course leader
Programme Director Professor Antnio RobaloSummer School Coordinator Agata Szawczukiewicz Pereira

Target group
Master or advanced undergraduate students.

Course aim
After participating on this programme, students will be able to make more efficient decisions regarding the international marketing strategy components. Also, it is expected students will become aware of the international customs that play a mediating role between the international strategy and international firm performance.

Fee info
EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.

Scholarships
There is no scholarship available for summer school programmes.

ISCTE- University Institute of Lisbon
Address: ISCTE Business School, ISCTE-IUL, Business School, Ala Aut%C3%B3noma Building - office 238 Av. das For%C3%A7as Armadas
Postal code: 1649-026
City: Lisbon
Country: Portugal
Website: http://ibs.iscte.pt/en//?pt=summer-school
E-mail: summerschools@iscte.pt
Phone: +351 210 464 218