Conventional wisdom holds that management models, techniques, and tools are universal. Nevertheless, cultural, geographical, historical and industrial specificities that embed organizations and professionals are tremendous sources of "bias" on the otherwise universal managerial models. Indeed, specific management practices can be used to explain why and how some industries and organizations are more successful than others. "Made in Italy" is a label that includes the agri-food, fashion, design and mechanical industries wherein Italian organizations have managed to develop and maintain a competitive lead worldwide. This course exposes students to theories as well as practices and experiences of Made in Italy through interactive lectures, case discussion sessions, guest speakers, and company%E2%80%99s visits to better understand innovation and marketing practices developed and deployed by %E2%80%9CMade in Italy%E2%80%9D organizations. The course focuses on four major topics:1.%09Cultural Dimensions of Doing Business in Italy and in the EU 2.%09Marketing of Made In Italy 3.%09Business models innovations in Italian apparel industry 4.%09Made in Italy and Chinese market: protection of Intellectual PropertyThis course is taught at LUISS School of Business in Rome as part of the China Europe International Summer School (CEISS). CEISS is a collaboration between Fudan University (China), Utrecht University (Netherlands), Freie Universit%C3%A4t Berlin (Germany), LUISS School of Business (Italy), Universita Cattolica del Sacro Cuore (Italy), University of Copenhagen (Denmark) and Edvance Education International (China), and offers summer courses that explore the world's main economic, social and political trends and themes and the way they impact on the economies and societies of Europe and China.This course can be combined with the following CEISS courses:- The Making of Europe - Rise of Civilization (UCSC (Rome), 22 June-3 July 2015)- Innovation and Entrepreneurship in Europe and China (Fudan U, 20 - 31 July 2015)- Global Sourcing and Supply Chain Management in China (Fudan U, 20 - 31 July 2015)

Course leader
Prof. dr. Andrea Prencipe

Target group
Students of social sciences (incl. law, economics, business), sciences and engineering at senior undergraduate or graduate level with an interest in law, governance, commerce and sustainability. A general background in either business or economics is desirable, but no specific expertise is required.

Course aim
-

Credits info
4 ECTS n/a

Fee info
EUR 1470: tuition fees + course materials + housing EUR 0: n/a

Scholarships
None

China Europe International Summer School
Address: Wangjing SOHO, Tower 2, Unit A, Rm 1110 Futong Dongdajie 1
Postal code: 100102
City: Shanghai, Berlin, Utrecht, Rome
Country: China
Website: http://www.chinaeuropesummerschool.eu
E-mail: info@chinaeuropesummerschool.eu
Phone: +86 10 5707 6050