This seminar will introduce students to the European market and cultural issues in Europe. It focuses on main trends in the European Union, how EU decisions affect the marketing mix, and the region%E2%80%99s social and cultural environment. This module lasts for a week and a half. Students taking this module will have the last Friday of the second week off. The course consists of a total of 38 hours, including 4 sessions of 6 hours each and an international project.

Course leader
Contact Ccile Steyer, Summer Term Manager: csteyer@audencia.com for more details

Course aim
Upon successful completion of this course, students will be able to:understand the commercial, social, and cultural environment of the EU; and effectively market a product in that commercial area.

Credits info
6 ECTS 6 ECTS - 3 US credits

Fee info
EUR 500: 500 Euros/module for free movers EUR 0: No tuition fees for students from Audencia's partner institutions

Scholarships
n/a

Audencia Nantes - School of Management
Address: International Relations Department, 8, route de la Joneli%C3%A8re
Postal code: 44312 Nantes Cedex 3
City: Nantes
Country: France
Website: www.audencia.com
E-mail: csteyer@audencia.com
Phone: +332 40 37 34 34