In an environment where the media are experiencing massive change and reinventing their business model, this course will develop general knowledge about the different media business models.It will examine how changes in business model impact management and how management may influence the development of new business models in the media.

Course aim
This course will introduce the different media business models and take students to reflect on the impact of technological improvements on media innovation.

Credits info
4 ECTS 4 ECTS - 2 US

Fee info
EUR 0: no tuition fees for studnts from partner universities EUR 500: 500 euros/module for free movers. Pleaee contact Ccile Steyer for more details: csteyer@audencia.com

Scholarships
n/a

Audencia Nantes - School of Management
Address: International Relations Department, 8, route de la Joneli%C3%A8re
Postal code: 44312 Nantes Cedex 3
City: Nantes
Country: France
Website: www.audencia.com
E-mail: csteyer@audencia.com
Phone: +332 40 37 34 34