Persuasion, Choices and Consumer Behaviour
calendar_month 29 Iul 2015, 00:00
Integrated within the Summer School Lisbon 2015 project, this programme exposes students to selected topics in consumer behaviour and the methodologies used in their research.Ever wondered if subliminal messaging is possible? Can people be influenced outside of their conscious awareness? How well do you have to know someone/observe a situation to understand what is going on in it? How well are you able to deal with persuasion attempts? And why is it that tasks always end up taking longer than we thought they were going to? This programme turns to research in consumer behaviour for answers to these, and many other questions.

Course leader
Programme Director Professor Antnio RobaloSummer School Coordinator Agata Szawczukiewicz Pereira

Target group
Master and advanced undergraduate students.

Course aim
At end of this programme, students should be able to:- Become acquainted with the basic research in selected topics in consumer behaviour;- Become acquainted with the applications of that basic research to further contexts and domains;- Understand the methodologies used in developing the above-mentioned research.

Fee info
EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.

There is no scholarship available for summer school programmes.

ISCTE- University Institute of Lisbon
Address: ISCTE Business School, ISCTE-IUL, Business School, Ala Aut%C3%B3noma Building - office 238 Av. das For%C3%A7as Armadas
Postal code: 1649-026
City: Lisbon
Country: Portugal
Phone: +351 210 464 218