The aim of this course is to understand the specificity of managing a communication plan in an international context. The course will also address organisational issues linked with the management of international communication. Students will also gain knowledge of the intercultural dimension at stake when dealing with international PR and communication.

Course aim
Upon completion of the course students will be able to:Identify the different steps of an international communication plan Evaluate the process of international communication within the framework of the early 21st centuryIdentify potential organisational frameworks in an international settingOrganise the work of communication professionals with various country and cultural backgrounds

Credits info
4 ECTS 4 ECTS-2US credits

Fee info
EUR 0: no tuition fees for students from partner universities EUR 500: 500 Euros/module for free movers

Audencia Nantes - School of Management
Address: International Relations Department, 8, route de la Joneli%C3%A8re
Postal code: 44312 Nantes Cedex 3
City: Nantes
Country: France
Website: www.audencia.com
E-mail: csteyer@audencia.com
Phone: +332 40 37 34 34