This module runs in the first session: June 13 - July 4. This module provides an essential introduction and prepares you to build on this at later stages, academically and professionally. In addition, it is core to several business degrees and the marketing pathway. With our teaching team, we hope that you will find this module inspiring and that it will provide you with a good foundation for recognising marketing and its positive and negative impact in your everyday world.

Target group
Students with an IELTS score of 6.0 or higherMinimum age: 18

Course aim
The class aims to:Enable you to recognise, describe and relate your experience of marketing activitiesEnable you to identify the principal concepts and techniques of marketing and apply them to business problemsDevelop transferable skills necessary for marketing practiceCritically understand the impact of marketing and the criticisms it faces

Credits info
7.5 ECTS Each Summer School module is worth 15 UK credits. Official Transcripts are provided at the end of the course.

Fee info
GBP 1439: Tuition Fee per session EUR 0: At the time of application, students have the opportunity to select from accommodation at two of the University of Westminster's centrally located Halls of Residence, as well as joining a comprehensive Social Programme including evening events in London, and weekend trips throughout the UK.Prices vary and are available in full detail on our website.

University of Westminster
Address: Cavendish House, 101 New Cavendish Street London
Postal code: W1W 6XH
City: London
Country: United Kingdom
Website: www.westminster.ac.uk/summerschool
E-mail: educationabroad@westminster.ac.uk
Phone: +442079115166