1. Introduction %E2%80" proposed market analysis algorithm, basic concepts andideas concerning market types.2. Interdependence of decisions as a basic feature of economy.3. Relevant market analysis %E2%80" a starting point.4. Micro environment of the market.5. Modified five forces analysis %E2%80" a core of market "attractiveness" analysis.5.1.Internal competition.5.2.Potential competition.5.3.Substitutes and complements.5.4.Influence of suppliers.5.5.Influence of buyers.

Course leader
Dr Mikoaj Klimczak

Target group
Undergraduate group

Course aim
Students should be able to perform simplified market analyses and be able tocomprehend professional ones. The main focus of the course will be put onintroducing experimental methods of market study, as well as simple tools ofmarket research. The course will be supplemented with laboratory session,during which students will take part in experiments and get accustomed withbasic market analysis tools.

Fee info
EUR 700: Summer School Poland is an intensive study and fun program through which students can earn 8 ECTS credits that may be counted towards their degrees at their home institutions. It's great value for money! The cost of tuition, accommodation, meals and free time activities is only 700 EURO (900 USD)

Wroclaw University of Economics
Address: ul. Komandorska 118/120
Postal code: 53-345
City: Wrocław
Country: Poland
Website: http://www.summerschool.pl/
E-mail: Joanna.Radomska@summerschool.pl
Phone: +48 713680209