o The process of researcho The process of research in marketingo Quantitative vs. Qualitative researcho How to prepare a papero The process of ratification of research

Course leader
Prof. Susana Costa e Silva

Target group
Postgraduate group

Course aim
This goal of this course is to present the growing pains of publishing an articleby displaying the main difficulties a researcher may have to face throughout theprocess before achieving the desired result of having a paper recognised for itsscientific merit. Students are expected to understand the process of prducingpapers in marketing and will be requested to do some research leading to thepreparation of an extended abstract.

Fee info
EUR 700: Summer School Poland is an intensive study and fun program through which students can earn 8 ECTS credits that may be counted towards their degrees at their home institutions. It's great value for money! The cost of tuition, accommodation, meals and free time activities is only 700 EURO (900 USD)

Wroclaw University of Economics
Address: ul. Komandorska 118/120
Postal code: 53-345
City: Wrocław
Country: Poland
Website: http://www.summerschool.pl/
E-mail: Joanna.Radomska@summerschool.pl
Phone: +48 713680209