Self Marketing in the International Art Scene
calendar_month 29 Iul 2015, 00:00
Self-marketing means knowing your work and communicating it: what makes it special, why buy? We deal with the dos/don%E2%80%99ts of formal sales and informal networking situations, money talk and negotiation, as well as different cultures and communication styles.How do you present yourself and your work without sounding self-satisfied, pretentious or insecure? What role do different communication styles and values play if the gallery owner, the art collector, or the curator you are speaking with is from another culture? What is your art about and what is special about it? Why should people want to see it, buy it or show it to others? And why should they pay as much for it as you would like to get?Self-marketing is essentially about knowing your work and communicating it. As visual artists, your preferred medium of expression is your art, but sometimes you cannot let it speak for itself; you have to talk about it too.In this seminar, we will work on getting the message across in words as well as on your negotiation and intercultural communication skills.Contents Your art, what makes it special, why buy it? Self-marketing dos and don'ts Dos and don%E2%80%99ts in informal networking situations Negotiation pitfalls & best practice Money talk: When and how to talk about it Different cultures and communication stylesMethodsThis will be a seminar (two-way communication), interspersed with small lectures and group and individual exercises

Course leader
Ida Storm Jansen,, grew up in Denmark, Switzerland and Japan, studied and taught communications at universities in the US, Denmark and Germany. She came to Berlin in 2000 and freelanced for cultural institutions, spent 5 years at an ad

Target group
Visual artists who are interested in the international art scene and don't want to wait for the perfect agent or gallery owner to find them.

Fee info
EUR 250: Course Fee

Berlin University of the Arts
Address: Berlin Career College, Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Phone: +49 30 3185 2087