This course focuses on core theoretical principles in the social media landscape.

Course leader
For more details, contact Ccile Steyer, Summer Term Manager: csteyer@audencia.com

Course aim
Upon successful completion of this course, students will be able to: explore and master practical social media skills; analyse a media organisation in terms of its economic, political, social, cultural, and competitive environments; apply the key concepts of media marketing; understand the stakes of social media for the media ecosystem; elaborate on and practice a content production strategy via social media; and promote information using appropriate communication channels.

Credits info
4 ECTS 4 ECTS- 2US credits

Fee info
EUR 0: no tuition fees for students from Audencia's partner institutions EUR 500: 500 euros/module for free movers

Scholarships
n/a

Audencia Nantes - School of Management
Address: International Relations Department, 8, route de la Joneli%C3%A8re
Postal code: 44312 Nantes Cedex 3
City: Nantes
Country: France
Website: www.audencia.com
E-mail: csteyer@audencia.com
Phone: +332 40 37 34 34