This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviours in relation to social media. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.The purpose of this course is to explore the relationships between contemporary marketing strategies, social networks and online consumer culture. Students will further their understanding of the conceptual, practical and evaluative aspects of generating value from popular social networks. Students will acquire a functional understanding for developing online marketing strategies for social networks.

Course leader
Teacher: Robert Hamilton: http://csmm.mcmaster.ca/faculty/profile_hamilton.html

Target group
Master's level.Students holding a relevant bachelor.

Fee info
EUR 333: Price: Students holding a preapproval including exchange students do not pay for the course.ONLY Free-mover students and Tomplads students MUST pay for the course: Danish and EU/ES (tomplads): 333 EURNON-EU-ES students (free-mover): 499 EURBooks, course materials, social programme, and housing are not included in the tuition fee. Also be aware of course specific expenses mentioned in the description.

Scholarships
No scholarships available.

Aarhus University
Address: International Centre, H%C3%B8egh Guldbergsgade 4-6
Postal code: 8000
City: Aarhus
Country: Denmark
Website: www.au.dk/summeruniversity
E-mail: dfs@au.dk
Phone: +4551335274