Sports are appealing to millions of people throughout the world who enjoy participating in them and/or following them passionately as fans; as a result, sports is a strong global industry. Sports Marketing examines the marketing of sports (to fans and to participants) as well as the marketing of any good or service through sports. Specifically, the course examines the unique characteristics of the sports product and covers marketing strategies as they relate to the sports industry targeting sports fans and sports participants. Attention is given to understanding of environmental factors that affect marketing strategy, with a special emphasis on understanding motivations of fans/consumers. Additionally, it looks at how any brand can use sports as part of its marketing strategy to achieve its marketing objectives through tools like sponsorship, licensing, sports advertising, and stadium naming rights. Examples and cases from international sports like the Olympics and FIFA and UEFA soccer are incorporated within the course.

Course leader
Teacher: Vassilis Dalakas: http://www.csusm.edu/coba/about/meet-our-faculty/dalakas.html

Target group
Bachelor's level.Principles of marketing is recommended and will be helpful but is not required.

Fee info
EUR 667: Price: Students holding a preapproval including exchange students do not pay for the course.ONLY Free-mover students and Tomplads students MUST pay for the course: Danish and EU/ES (tomplads): 667 EURNON-EU-ES students (free-mover): 998 EURBooks, course materials, social programme, and housing are not included in the tuition fee. Also be aware of course specific expenses mentioned in the description.

Scholarships
No scholarships available.

Aarhus University
Address: International Centre, H%C3%B8egh Guldbergsgade 4-6
Postal code: 8000
City: Aarhus
Country: Denmark
Website: www.au.dk/summeruniversity
E-mail: dfs@au.dk
Phone: +4551335274