This course is usually the first week of our Master of Footwear Innovation, but because of popular demand we are now offering it separately as a summer course, too. It is based upon the program and book called %E2%80%9CDesign Direct%E2%80%9D by professor Roger Ball of the Hong Kong Polytechnic University that shows how designers can start a brand with minimal means in the digital age.On the first day of the workshop you will make a basic sneaker, using a special sustainable construction that was developed by shoe designer and teacher Roderick Pieters. It can easily be made by hand, but looks professional. After you have become acquainted with the construction, you will develop ideas for your own line together with Nicoline van Enter, SLEM%E2%80%99s creative director. You will draw up a basic business plan, thinking about what added value your line will bring and deciding on a name that will put your brand on top of any related search results list in Google.In the next two days you will finish one or more prototypes for your brand, using the same cup sole construction. On the Friday you will fine-tune your brand, making professional images and text and opening an online store on Etsy, where you will sell your prototypes on pre-order.

Course leader
Roderick Pieters, Nicoline van Enter

Target group
This is an entry level workshop that is suitable for everyone.

Fee info
EUR 499: Excl. 21% VAT

SLEM Waalwijk
Address: Raadhuisplein 1-2 Waalwijk
Postal code: 5141 KG
City: Waalwijk
Country: Netherlands
Website: www.slem.nl
E-mail: office@slem.nl
Phone: 0031-0-416 757630