Working with the "Creative Enterprise Toolkit" by the British innovation body NESTA and learning from the Cultural Leadership Programme this practical course will enable participants to develop entrepreneurial and creative leadership skills through lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support.How can you make a living from your creativity? And how do you go about setting up a creative business and making your business work? How do you lead your creative business successfully?Based on tried and tested methods from the %E2%80%9CCreative Enterprise Toolkit%E2%80%9D by the British innovation bodies NESTA and learning from the Cultural Leadership Programme this compact entrepreneurship training will help you turn your creative ideas into a successful business.Sessions cover key business issues such as business drivers, Intellectual Property, blueprint & relationship modelling, contracts, marketing and key financial and leadership concepts, which are then put into practice in group activities and individual exercises. A high level of group interactivity creates opportunities to share perspectives and experiences, as you develop your business propositions and creative leadership.Contents Aligning your business with your personal values and objectives Giving shape to your ideas in terms of business potential Developing your business blueprint Identifying your customer base and planning marketing activities Relationship modelling for your business activities Financial modelling to ensure the finances make business sense Speaking to customers and staying in business Diagnostic leadership work Introductions to new models of working and networking 'Hero's Journey': narrative leadership

Course leader
Ulrike Mller, www.ulrikemueller.eu, is a highly experienced creative business consultant and executive coach based in Berlin. Combining more than 20 years of management and consultancy experience in London and Berlin she has developed an extensive client

Target group
Freelancers and self employed creatives, and creative entrepreneurs who want to turn their creative idea into viable businesses (commercial and non profit); employees or owner/directors of of existing businesses who want to develop and implement innovative ideas.Please submit a short summary of own start-up business / creative business idea with your application.

Course aim
Workshop sessions including lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support

Fee info
EUR 550: Course Fee

Berlin University of the Arts
Address: Berlin Career College, Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/sommerkurse/content/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087