In this five-day workshop we aim to develop creative skills in general with a special focus on professional and entrepreneurial contexts. Artistic, business and entrepreneurial creativity may have more in common than it may seem at first sight.Developing a %E2%80%9Cgood idea%E2%80%9D is an essential skill for many, not only those in the creative industries. Beyond inspiration, how do we steer our creativity towards the outcome we want?In this 5-day-workshop we introduce in theory and practice various creative methodologies ranging from general ideation techniques, innovation methods such as Design Thinking, to Blue Ocean Strategy, Business Model Generation, Value Proposition Design, Value Driven Branding and if time allows, Creative Deal-Making. We provide heuristics when to use which technique and offer a unified approach.Participants are encouraged to apply these methodologies to their own projects in order to benefit most from the collaborative consultation sessions. We focus especially on the needs of start-up entrepreneurs, who are still in the process of defining their new products or services, business models and value propositions. Depending on the projects we offer out-of-classroom experiences. Since one of the moderators is based in Singapore, we can also share information on opportunities in Asia.

Course leader
Dr. Daniela Alina Plewe was born and raised in Germany she has been based in Singapore since 2005. Daniela has been active as an artist, creative consultant, entrepreneur and academic. She has a background in Philosophy and Logics, a Meisterschueler from

Fee info
EUR 550: Course Fee

Berlin University of the Arts
Address: Berlin Career College, Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/sommerkurse/content/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087